Avoid landing page redirects
URL redirects introduce additional roundtrips involving DNS lookup, TCP handshake, and TLS negotiation that increase page load times, and create extra HTTP request-response cycles.
URL redirects refer to the instructions or methods used for making a web page available in multiple URL addresses. Redirects have many purposes like directing to a resource’s updated location, connecting with different systems like HTTP to HTTPS, or connecting with varied security policies. Though a redirect may be inevitable for the above instances, it introduces a round-trip time, which, can delay the rendering of the web page to palpable extents, especially when the host server is far from the visitor. So it’s recommended to minimize redirects for your resources as much as possible. If at all a redirect has to be performed, make sure your redirect chain doesn’t include multiple roundtrips.